Colour strategies: enhancing corporate branding with foulards and ties
Colour psychologyColour is not just an aesthetic element; it has a profound ability to influence perceptions and emotions.Each colour carries specific connotations and psychological reactions that can be strategically used in branding to convey specific messages and evoke desired responses from the audience.For example, blue is universally recognised for conveying reliability, calmness, and serenity, making it a prevalent choice among banks, insurance companies, and businesses that wish to project an image of stability and trust.Conversely, red is a colour that stimulates energy;...
