{"id":16007,"date":"2026-08-18T11:00:00","date_gmt":"2026-08-18T10:00:00","guid":{"rendered":"https:\/\/www.seteriemosconi.com\/?p=16007"},"modified":"2026-07-23T13:13:56","modified_gmt":"2026-07-23T12:13:56","slug":"la-tessitura-jacquard-come-un-logo-aziendale-diventa-disegno-sulla-seta","status":"publish","type":"post","link":"https:\/\/www.seteriemosconi.com\/en\/blog-articles\/la-tessitura-jacquard-come-un-logo-aziendale-diventa-disegno-sulla-seta\/","title":{"rendered":"Jacquard weaving: how a corporate logo becomes a design in silk"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">On silk, a logo can be printed or it can be woven. <strong>Jacquard weaving<\/strong> belongs to the second path: it builds the design into the structure of the fabric itself, with a discreet, refined effect that reveals itself in the light and under the fingers. The mark stops being something applied and becomes structure.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For <a href=\"https:\/\/www.seteriemosconi.com\/en\/italian-foulard-scarves-and-ties-company\/\">Seterie Mosconi<\/a>, working in the <strong>Como textile district<\/strong> for more than seventy years, jacquard is one of the historic techniques of the Italian silk tradition. Turning a brand into a woven motif calls for technical command and graphic sensibility, two qualities that separate an accessory of corporate representation from an ordinary promotional object.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Companies choose jacquard when they want a result that is restrained and lasting. The logo lives inside the fabric: it emerges from the play of light between the threads, shifts with the angle of view, and keeps its definition through years of wear and washing. It is the choice of those who prefer authority to display.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The technique has precise rules, however. Not every design works in weaving, not all <a href=\"https:\/\/www.seteriemosconi.com\/en\/production-of-italian-promotional-products\/fine-fabrics-silk\/\">fine fabrics<\/a> respond in the same way, and development times differ from those of printing. Understanding these constraints helps set the project up correctly from the very first conversation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Let us look at how jacquard weaving works, when it makes more sense than <a href=\"https:\/\/www.seteriemosconi.com\/en\/production-of-italian-promotional-products\/printing-fabric-textile-machines\/\">printing on fabric<\/a>, how a logo becomes a woven motif, which materials bring it to life and in which accessories it performs at its best.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>YOU MAY ALSO READ:<\/strong><a href=\"https:\/\/www.seteriemosconi.com\/en\/blog-articles\/personalised-ties-the-patterns-that-make-the-difference-in-corporate-gifts\/\"> Personalised ties: the patterns that make the difference in corporate gifts<\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What jacquard weaving actually is<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The term jacquard refers to a weaving technique that allows complex designs to be created directly in the structure of the cloth. It takes its name from the loom developed at the beginning of the nineteenth century, which made it possible to programme the weave and to produce motifs that had previously demanded painstaking manual work.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Where printing deposits colour on the surface, jacquard constructs the design by interlacing the threads. The motif emerges from the contrast between warp and weft, often in the same colour or in neighbouring tones, with a subtle relief that catches the light and changes according to the angle of observation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This quality makes jacquard well suited to fine accessories. On a <a href=\"https:\/\/www.seteriemosconi.com\/en\/customized-promotional-products\/personalized-ties\/woven-tie\/\">woven tie<\/a> or a <a href=\"https:\/\/www.seteriemosconi.com\/en\/customized-promotional-product\/personalized-foulards\/\">silk foulard<\/a>, the woven design conveys solidity and worth, perceptible both by eye and by touch. It is the language of the great fashion houses and of institutional commissions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It is worth distinguishing jacquard from a simple figured weave. In jacquard, each warp thread is governed individually, and this allows free designs, soft curves and small details that a traditional loom cannot reach. That is why the technique handles complex logos, institutional crests and heraldic motifs, where the precision of the outline determines the quality of the result.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A further advantage concerns consistency across a group. Because the design is held in the weave rather than applied on the surface, every piece produced from the same setup reads identically, even across separate production runs. For organisations that renew staff accessories year after year, this repeatability protects the visual identity far better than a printed batch.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Would you like an accessory with your brand woven into the silk? Discover the artisanal production of Seterie Mosconi. <\/strong><a href=\"https:\/\/www.seteriemosconi.com\/en\/production-of-italian-promotional-products\/\"><strong>See the production process \u2192<\/strong><\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Jacquard or printing: choosing the right technique<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The most frequent question concerns the choice between jacquard and printing. The two techniques answer different needs, and knowing their strengths helps steer the project from the outset, avoiding costly changes of direction later on.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jacquard performs best with geometric motifs, essential logos and repeated patterns. The effect is restrained and refined, well suited to institutional settings and to brands that prefer <strong>discretion<\/strong>. Working times are longer, because the design has to be developed and tested on the loom before production begins.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Digital printing, by contrast, handles complex graphics, gradients and wide palettes. It is the right choice for elaborate designs, commemorative illustrations and projects calling for many colours. Lead times are shorter and the technique also suits limited runs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A useful criterion concerns durability. Jacquard, built into the weave, keeps its appearance through wear and washing, a quality that suits accessories meant to last. Printing offers greater creative freedom, valuable for limited editions tied to an event or an anniversary.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There is also a difference in perception that affects the value of a gift. A printed design reads immediately and strikes through colour; a woven motif is discovered slowly, almost in confidence with the wearer. In institutional relationships this restraint is read as a mark of measure, which explains why fashion houses and public bodies choose jacquard for accessories of representation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In many projects the two techniques live together: jacquard for the <a href=\"https:\/\/www.seteriemosconi.com\/en\/customized-promotional-products\/personalized-ties\/ties-with-logo\/\">ties with logo<\/a> worn by staff, printing for the commemorative foulard given to guests. The final decision depends on the effect sought, the type of design and the quantities planned.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Unsure which technique suits your project? Contact the Seterie Mosconi team for tailored advice. <\/strong><a href=\"https:\/\/www.seteriemosconi.com\/en\/contact-us\/\"><strong>Contact Seterie Mosconi \u2192<\/strong><\/a><\/td><\/tr><tr><td><strong>YOU MAY ALSO READ:<\/strong><a href=\"https:\/\/www.seteriemosconi.com\/en\/blog-en\/mosconi-ties-when-corporate-gifting-meets-italian-style\/\"> Mosconi ties: when corporate gifting meets Italian style<\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>From logo to motif: the work of the design team<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A logo conceived for print or for a screen does not always work on silk. Its transformation into a woven motif calls for a process of adaptation that starts with the graphic mark and ends in the structure of the weave, passing through trials and corrections.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The <strong>design team<\/strong> works on weights, scale and spacing. A mark that is too fine risks disappearing into the weave; one that is too dense loses legibility. Recalibrating these proportions lets the mark hold both up close and at a few metres, where the accessory is seen during a meeting or a ceremony.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Often the logo becomes the starting point for a broader motif. A symbol repeats in a regular weave, a pattern grows out of a detail of the mark, the institutional palette guides the choice of threads. The result is a design that speaks of the company without shouting its name, as happens with <a href=\"https:\/\/www.seteriemosconi.com\/en\/customized-promotional-products\/personalized-ties\/handcrafted-ties\/\">handcrafted ties<\/a> and coordinated accessories.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Trials matter at this stage. Sampling makes it possible to see the motif on the real fabric, to judge the contrast between the threads and to correct before production. This is the moment when the company takes part in the fine-tuning and chooses, among the proposed variants, the one that best carries its visual identity.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Would you like to see your logo turned into a woven design? Discover the promotional customisations by Seterie Mosconi. <\/strong><a href=\"https:\/\/www.seteriemosconi.com\/en\/production-of-italian-promotional-products\/promotional-customizations\/\"><strong>See the customisations \u2192<\/strong><\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The fabrics that bring jacquard to life<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Not every fabric responds in the same way to jacquard weaving. Silk remains the material of choice, because its natural lustre heightens the play of light between warp and weft and gives the design a depth that matte fibres never achieve.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pure silk offers the sharpest, most luminous result, ideal for <a href=\"https:\/\/www.seteriemosconi.com\/en\/customized-promotional-product\/personalized-ties\/\">personalised ties<\/a> and formal accessories. <strong>Silk-cashmere<\/strong> adds softness and warmth, suited to cold-season pieces such as <a href=\"https:\/\/www.seteriemosconi.com\/en\/customized-promotional-product\/personalized-scarves\/\">personalised scarves<\/a>. Each blend of fibres changes the hand of the cloth and, with it, the rendering of the motif.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Weight also affects the outcome. A fuller fabric supports raised motifs and mid-scale designs; a lighter one suits dense weaves and small details. The decision is taken together, weighing the design, the intended use and the season in which the accessory will be worn.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The colour of the threads completes the picture. A tone-on-tone jacquard, with warp and weft in the same range, gives an elegant design perceived above all in the light. A stronger contrast makes the motif immediately legible, which suits a company wanting its mark noticed at a distance.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">One practical point concerns the repeat, the portion of design that recurs along the cloth. On a tie the usable surface is narrow and the motif must fall well on the front blade; on a foulard the repeat can open out into borders and a central field. Thinking this through in advance avoids designs that end up compressed or scattered.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Would you like help choosing the right fabric for your jacquard? Discover the fine fabrics of Seterie Mosconi. <\/strong><a href=\"https:\/\/www.seteriemosconi.com\/en\/production-of-italian-promotional-products\/fine-fabrics-silk\/\"><strong>See the fine fabrics \u2192<\/strong><\/a><\/td><\/tr><tr><td><strong>YOU MAY ALSO READ:<\/strong><a href=\"https:\/\/www.seteriemosconi.com\/en\/blog-articles\/ties-scarves-and-accessories-with-fine-fabrics-a-journey-into-the-art-of-seterie-mosconi\/\"> Ties, scarves and accessories with fine fabrics: a journey into the art of Seterie Mosconi<\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Where jacquard performs best: accessories and occasions<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Jacquard finds a place across every accessory of corporate representation. The tie remains the classic application, where the woven motif conveys elegance and belonging. Foulards and scarves widen the range, with larger surfaces that bring out repeated designs and borders.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For institutional events, a jacquard accessory in the company colours dresses staff coherently. During a convention, a trade fair or a ceremony, the brand woven into the silk accompanies the team and reinforces visual identity without resorting to conspicuous logos. It is the register that formal occasions call for.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The <a href=\"https:\/\/www.seteriemosconi.com\/en\/customized-promotional-product\/personalized-twillys\/\">personalised twilly<\/a>, smaller and more versatile, also lends itself to delicate jacquard motifs. Knotted to a bag, in the hair or around the wrist, it becomes a coordinated detail that guests keep willingly and continue to wear in everyday life.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In ceremonial accessories, jacquard allows refined coordination between different roles: one variant for managers, another for the rest of the group, with the same motif adapted in scale or colour. You can look at some <a href=\"https:\/\/www.seteriemosconi.com\/en\/production-of-italian-promotional-products\/works-promotional-products\/\">completed works<\/a> for a concrete idea of what is possible.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Would you like a jacquard accessory for your next corporate event? Discover the full Seterie Mosconi range. <\/strong><a href=\"https:\/\/www.seteriemosconi.com\/en\/customized-promotional-products\/\"><strong>See the personalised products \u2192<\/strong><\/a><\/td><\/tr><tr><td><strong>YOU MAY ALSO READ:<\/strong><a href=\"https:\/\/www.seteriemosconi.com\/en\/blog-articles\/ceremonial-ties-sartorial-elegance-for-special-occasions\/\"> Ceremonial ties: sartorial elegance for special occasions<\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Lead times, quantities and planning<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Jacquard weaving requires an initial development phase. The design has to be set up on the loom, with trials and corrections that precede production proper. This stage affects the overall schedule, particularly on a first project with a new brand.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On quantities, jacquard performs best on medium and large runs, where the initial investment in development is spread across more pieces. For smaller volumes, digital printing often remains the quicker and better balanced route, with a result that is still of a high standard.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A practical consideration concerns the first order, which should be seen as a starting investment. Once the design has been developed on the loom, subsequent runs begin from a base already prepared, with shorter times and distributed costs. Planning a collection across the year makes it possible to absorb the development and keep coherence between different events.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Managing repeat orders also deserves attention. Keeping the developed design allows reordering over the years with the same result, useful for companies that periodically renew staff kit or maintain a consistent line of institutional gifts. Visual continuity, held over time, strengthens brand recognition more than any occasional campaign.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Planning ahead means facing the sampling stage calmly and arriving prepared for the date of the event or campaign. Starting a jacquard project with weeks in hand leaves room for considered decisions, from the palette to the <a href=\"https:\/\/www.seteriemosconi.com\/en\/production-of-italian-promotional-products\/advertising-articles-and-packaging\/\">packaging<\/a> that will accompany the accessory.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Would you like to plan a tailored jacquard project for your company? Request a dedicated quotation now. <\/strong><a href=\"https:\/\/www.seteriemosconi.com\/en\/price-quotation\/\"><strong>Request a quotation \u2192<\/strong><\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Conclusion: a brand woven into silk<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Jacquard weaving turns a logo into a design that lives inside the fabric. It is a historic technique of the Como district, able to join the silk-making tradition to the communication needs of contemporary companies, with a result that withstands time and use.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Working with a silk house that commands jacquard places alongside the company people who know the looms, the <a href=\"https:\/\/www.seteriemosconi.com\/en\/production-of-italian-promotional-products\/fine-fabrics-silk\/\">fine fabrics<\/a> and the production schedules. From the first study of the logo to the delivery of the accessories, the path leads to a result consistent with the identity of the brand and with the standing of the occasions it is destined for.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Whether the aim is to dress a team for a trade fair, to mark an anniversary or to build a collection of representational accessories, jacquard offers the most authoritative register among textile customisation techniques. A brand woven into silk speaks of the company with measure, and goes on doing so for years.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Would you like to see your brand woven into the silk of the Como district? <\/strong><a href=\"https:\/\/www.seteriemosconi.com\/en\/price-quotation\/\"><strong>Contact Seterie Mosconi and design your jacquard accessories \u2192<\/strong><\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>On silk, a logo can be printed or it can be woven. Jacquard weaving belongs to the second path: it builds the design into the structure of the fabric itself, with a discreet, refined effect that reveals itself in the light and under the fingers. The mark stops being something applied and becomes structure. For [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":13278,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[108],"tags":[146,369,392],"class_list":["post-16007","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-articles","tag-silk-tie","tag-custom-tie","tag-cravatta-personalizzata-aziendale-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jacquard weaving: how a logo becomes a design in silk<\/title>\n<meta name=\"description\" content=\"Inglese: Discover the Made in Italy quality of Seterie Mosconi. 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