{"id":16121,"date":"2026-10-26T10:07:37","date_gmt":"2026-10-26T09:07:37","guid":{"rendered":"https:\/\/www.seteriemosconi.com\/?p=16121"},"modified":"2026-10-05T10:36:22","modified_gmt":"2026-10-05T09:36:22","slug":"tie-foulard-scarf-or-twilly-how-to-choose-the-right-year-end-gift-for-every-recipient","status":"publish","type":"post","link":"https:\/\/www.seteriemosconi.com\/en\/blog-articles\/tie-foulard-scarf-or-twilly-how-to-choose-the-right-year-end-gift-for-every-recipient\/","title":{"rendered":"Tie, foulard, scarf or twilly? How to choose the right year-end gift for every recipient"},"content":{"rendered":"\n

A practical guide for anyone deciding in October what to hand over in December to clients, staff, overseas partners and institutions<\/em>.<\/p>\n\n\n\n

In October the year-end corporate gift<\/strong> lists come out of the drawer. Marketing counts the clients to thank, leadership thinks about the staff, the export office thinks about the partners who will receive a parcel with the company logo in December. The question that lands on the table is nearly always the same: what do we give, and to whom.<\/p>\n\n\n\n

The answer changes with the recipient. A long-standing client, a team of fifty people, a partner in London or Zurich, an institutional delegation: each of them receives the gift in a different setting and takes a different impression from it. The right accessory for one can look out of place on another.<\/p>\n\n\n\n

At Seterie Mosconi<\/strong> we have been guiding this choice for three generations, from our workshop in Lipomo, in the Como silk district. We weave and print silk for fashion houses and institutions, and we put the same expertise at the service of companies looking for a representational accessory<\/a> for the end of the year. Our range<\/a> rests on four families: ties, foulards, scarves and twillies. Four objects that differ in weight, gesture and occasion.<\/p>\n\n\n\n

This guide compares them recipient by recipient. We look at which accessory works best for the key client, for female clients and colleagues, for the team, for overseas partners and for institutional occasions. We close with the decisions worth taking in October so that December arrives without haste.<\/p>\n\n\n\n

YOU MIGHT ALSO LIKE:<\/strong> Personalized corporate gifts: 5 elegant and impactful ideas<\/a><\/p>\n\n\n\n

1. The recipient comes before the accessory<\/strong><\/h2>\n\n\n\n

A corporate gift works when the person receiving it feels they have been thought of as an individual, and at the same time recognises the company behind it. The two things need to stay in balance. If the person prevails, the gift loses its link to the brand; if the brand prevails, the gift starts to resemble a promotional item.<\/p>\n\n\n\n

So the first job is to split the list into groups. In our experience the recurring ones are five: key clients<\/strong>, a handful of people who deserve an object built to measure; female clients and colleagues<\/strong>, for whom the tie deserves careful thought and the foulard offers more freedom; the internal team<\/strong>, where numbers and coordination matter; overseas partners<\/strong>, for whom the gift also speaks of Italy; and institutional occasions<\/strong>, which call for restraint and a recognisable symbol.<\/p>\n\n\n\n

Each group raises a different question: how personal the gift should be, how visible the brand, how many people will receive it, in what setting it will be opened. The answers steer the choice between ties<\/a>, foulards<\/a>, scarves<\/a> and twillies<\/a>, and often lead to combining more than one accessory within the same project.<\/p>\n\n\n\n

A final criterion concerns the material. For the end of the year we work in pure silk and its derivatives, twill, jacquard, mousseline, and in cashmere blends, which bring warmth and softness to the cold season. The fine fabrics<\/a> page sets out what each choice offers.<\/p>\n\n\n\n

Already have your list of recipients?<\/strong> Send it to us: we will help you match each group with the most suitable accessory.<\/strong><\/a><\/p>\n\n\n\n

2. The key client: a silk tie with a dedicated design<\/strong><\/h2>\n\n\n\n

For the client who matters, the one with whom you closed your best year or intend to open the next, the pure silk tie<\/strong> remains the object with the highest perceived value. It takes up little room, lasts for years, and the wearer picks it out each morning with a deliberate gesture. That makes it a gift that returns to mind many times, long after the festive season.<\/p>\n\n\n\n

The difference between any tie and a tie that represents the company lies in the design. Our in-house team of designers starts from the client’s identity and builds a dedicated motif: a geometry drawn from the logo, an element from the sector, a palette derived from the corporate colours. The logo, if it appears at all, stays small and discreet, often on the printed lining<\/a> or on the woven label inside.<\/p>\n\n\n\n

On technique, the choice is between jacquard weaving<\/a>, with the motif built into the yarn, and digital printing, with complete freedom of colour and detail. Today’s jacquard looms run under digital control, and their lead times and minimum runs are comparable with printing, so the decision comes down to the effect you are after: the relief and depth of the woven cloth, or the photographic precision of the printed design.<\/p>\n\n\n\n

For a limited number of recipients, personalisation can extend to embroidered initials, a detail that turns a company object into a personal one. The giver stays recognisable, the recipient feels seen. That is the balance we were looking for at the start.<\/p>\n\n\n\n

Would you like a design built on your company’s identity?<\/strong> Request a proposal for your year-end tie.<\/strong><\/a><\/p>\n\n\n\n

3. Female clients and colleagues: the foulard as the brand\u2019s canvas<\/strong><\/h2>\n\n\n\n

The silk foulard<\/strong> is the accessory with the largest surface available to a designer. A 90-centimetre square holds an entire composition: a landscape, a geometric pattern, the reproduction of an artwork, a visual account of the company’s history. The logo can sit inside the design as one element among others, without dominating it.<\/p>\n\n\n\n

That is why the foulard is the natural choice for female clients, colleagues and, more broadly, anyone who does not wear a tie. It is worth saying that the women’s tie<\/strong> has returned in its own right to the professional wardrobe, and for some companies it is the right call. The foulard, though, leaves the recipient more ways of wearing it: at the neck, on a bag, over the shoulders on top of a coat, and in December that counts.<\/p>\n\n\n\n

The formats we offer run from the classic square, 55, 70 or 90 centimetres, to rectangular and oblong shapes with a more contemporary feel. The fabrics are silk twill, satin and cr\u00eape; for the cold season a silk-cashmere blend<\/strong> keeps the lustre of silk and adds warmth. The printing machines<\/a> in our workshop run in house, and hand-rolled hems finish the job with the quality expected of a Como foulard.<\/p>\n\n\n\n

Where the project allows, a foulard and a tie sharing the same motif form a coordinated pair<\/strong>: same palette, same design, two different objects. It is the most elegant solution for mixed lists, and it simplifies the choice for anyone managing dozens of recipients without treating anyone as a category.<\/p>\n\n\n\n

Would you like to develop a personalised foulard for the end of the year?<\/strong> Discover the Seterie Mosconi foulard collection and ask for advice.<\/strong><\/a><\/p>\n\n\n\n

4. The team: a scarf for warmth, a twilly for large numbers<\/strong><\/h2>\n\n\n\n

The gift to the team follows rules of its own. The recipients are many, the bond with the company is daily, and the object will be seen in the office, at events, in group photographs. It needs to convey belonging without looking like a uniform, and it needs to cope well with numbers.<\/p>\n\n\n\n

The personalised scarf<\/strong> is the winter choice par excellence. In silk-cashmere or in heavy pure silk, with a jacquard motif in the corporate colours or a printed design, it stays with people from December to March. For those working in cold markets, or for teams that will be at trade fairs in January, it is an object used every day, with the advantage of communicating the company every day. The personalised scarves<\/a> page lists the fabrics and finishes available, from fringes to tassels.<\/p>\n\n\n\n

The twilly<\/strong> answers a different need: a light object, high in symbolic content, suited to long lists. The printed silk ribbon ties at the neck, at the wrist, on the handle of a bag, and carries the company’s design in a few centimetres. We produced the twillies for G7 Italia 2024<\/strong>, and that project shows how much a small accessory can stand for a large occasion. For a sizeable team, coordinated twillies<\/a> in the institutional colours are an elegant solution that keeps costs in proportion.<\/p>\n\n\n\n

The logic of the coordinated set applies here too: a scarf for the team facing winter outdoors, a twilly for the offices and for events, same motif and same palette. The group recognises itself, and no two people wear the same thing in the same way.<\/p>\n\n\n\n

Need to dress an entire team for the end of the year?<\/strong> Tell us how many people and in which settings: we will propose a coordinated set to measure.<\/strong><\/a><\/p>\n\n\n\n

YOU MIGHT ALSO LIKE:<\/strong> The value of Made in Italy in corporate gifts for international partners<\/a><\/p>\n\n\n\n

5. Overseas partners and institutions: Como silk as a calling card<\/strong><\/h2>\n\n\n\n

When a gift crosses a border, it changes meaning. A partner in Paris, Munich or New York receives a silk accessory and reads, alongside the company logo, a provenance. Silk from the Como district<\/strong> is known throughout the fashion world, and giving it means placing a piece of Italy on the desk of whoever receives it.<\/p>\n\n\n\n

For these recipients we recommend making the provenance explicit. A woven label naming the workshop, a card telling the story of the in-house production chain in a few lines, from weaving to packaging<\/a>, a motif that refers to the territory: these are details that give the gift a cultural value beyond the aesthetic one.<\/p>\n\n\n\n

The institutional gift follows an even more restrained grammar. For the 250th anniversary of the Guardia di Finanza<\/strong> and for the Budget and Financial Affairs Office of the Italian Ministry of Defence we produced ties with symbols built into the cloth, with no lettering and no colours outside the tradition of the corps. Representation is expressed through a recognisable element and through the quality of the fabric’s hand. Our completed works<\/a> show that sense of measure.<\/p>\n\n\n\n

For delegations and ceremonies a gift set<\/strong> works well: a tie and a foulard in the same box, or a tie and a pocket square, one of the other accessories<\/a> we make. The set solves the problem of the mixed list and gives the handover the formality the occasion demands.<\/p>\n\n\n\n

Preparing a gift for international partners or for an institution?<\/strong> Let us talk it through: together we will weigh up symbols, materials and packaging.<\/strong><\/a><\/p>\n\n\n\n

6. October\u2019s decisions: quantities, personalisation, packaging<\/strong><\/h2>\n\n\n\n

Once the accessory for each group has been chosen, three practical decisions remain. The first concerns quantities<\/strong>: our runs are flexible, which allows you to dedicate a different object to key clients from the one given to the team, without minimum-run constraints. The second concerns the degree of personalisation: dedicated design, printed lining, woven label, initials, combined differently for each recipient.<\/p>\n\n\n\n

The third decision is the packaging<\/strong>. A year-end gift is opened in front of other people, often at a festive moment, and the box is part of the experience. We offer solutions from FSC-certified board to the rigid fabric-covered box, up to the presentation case with ribbon and seal. A card with a dedication, handwritten or printed, completes the gesture. The packaging can also follow an ecological line, consistent with the ecological fibres and fabrics<\/a> we offer to anyone wanting a responsible gift.<\/p>\n\n\n\n

On timing, our in-house production chain completes a job in around 30 days<\/strong>, from production to delivery. Starting in October means having room to look at a sample, compare two shades, revise a detail of the design. It is the margin that lets you reach December with an object that has been thought through, and with the calm of having decided in good time.<\/p>\n\n\n\n

Would you like to settle quantities, personalisation and packaging for your year-end gift now?<\/strong> Request a personalised quotation from Seterie Mosconi.<\/strong><\/a><\/p>\n\n\n\n

7. A gift for every person, a company recognisable in all of them<\/strong><\/h2>\n\n\n\n

The tie for the client who counts, the foulard for anyone wanting more freedom of style, the scarf for the team facing winter, the twilly for long lists, the set for those who represent an institution or come from far away. Five recipients, four accessories, one common thread: the design and the palette that make the company recognisable in every box.<\/p>\n\n\n\n

At Seterie Mosconi this work takes place in one location, Lipomo, to the same standard we reserve for fashion houses and institutions. Our advice starts from the list of recipients and ends at delivery, passing through design, fabric selection, sampling and packaging. The references<\/a> page shows the companies that have already taken this route with us.<\/p>\n\n\n\n

Would you like to turn your year-end list into a collection of accessories designed for each recipient?<\/strong> Contact the Seterie Mosconi team and let us build your corporate gift together.<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

A practical guide for anyone deciding in October what to hand over in December to clients, staff, overseas partners and institutions. In October the year-end corporate gift lists come out of the drawer. Marketing counts the clients to thank, leadership thinks about the staff, the export office thinks about the partners who will receive a […]<\/p>\n","protected":false},"author":2,"featured_media":15884,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[108],"tags":[225,504],"class_list":["post-16121","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-articles","tag-corporate-gift","tag-regalo-fine-anno"],"acf":[],"yoast_head":"\nYear-end corporate gifts: tie, foulard, scarf or twilly?<\/title>\n<meta name=\"description\" content=\"Discover the Made in Italy quality of Seterie Mosconi. Tie, foulard, scarf or twilly? 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